january 2024
role - designer
Complete brand identity creation for Day Made Kaffe including logo design, typography, color palette, supporting visual elements, and motion.
The brand identity system appeals to the thoughtful coffee connoisseur, but leaves room for humor and play.
Moments of structure balanced with bold and lighthearted choices gain credibility, but welcome you in.
Letterforms of the wordmark are used to construct the cup icon, to anchor the silly character in a system.
The condensed typography helps bring a more structured feel and nods to informational signage or packaging.
Unconventional color combinations help the cafe stand out from the crowd. Purposefully avoiding browns and neutrals, the color system is bold and punchy - with the a few softer colors to balance it out.
