2026, LAUNCHING 2027
role - designer
Developed brand identity for a local matchmaking event series. Other half throws intimate and curated events for those interested in meaningful connection.
Other half is a therapist curated speed dating event series and educational platform, with the goal of providing connection and evidence based guidance. The platform has fun with romance while also prioritizing professional expertise.
Our goal was to speak to taste-driven, style-conscious people in their early twenties through mid-thirties. Through the brand language we attract creative and curious locals. The playful energy of the brand resonates with the open-minded and extroverted, while also having cues of warmth and welcome that appeal to introverts.
The moon and sun are used flexibly across different formats, giving the brand an unrestrained and creative personality. The "oh" monogram is also playful and feels very human. These two elements are contrasted with a more quiet and sophisticated typeface for the wordmark, which pulls the identity together and prevents it from feeling too childish.
Dating is messy! So is being human. All together, the identity connects with this. Handdrawn rough edges, imperfectly scattered icons, and grainy film photography. All of these elements are chosen to build a brand that connects to the reality of dating. The more messy elements of the brand are balanced with more elevated areas, like typography. These balance holds down the professionalism of the brand, while still communicating flexiblity and fun.
.jpg)