ROLE:
DESIGNER
Simmer is an event series hosted by Otherworld Wine. Each month, DJ duo Soraya Marashi and Alexia Fite take over the decks at the wine bar. The brand identity was built with flexibility in mind, often a new theme or color scheme each month.
The idea of a simmering pot on the stove, slowly intermingling scents and flavors, perfectly represents the environment of a Simmer night. Warm lighting and a comfortable atmosphere encourage everyone to simply be themselves and relax. Over the course of the night Soraya and Alexia skillfully blend a variety of different genres and moods.
Simmer takes place in Otherworld wine, so the identity was influenced by the bar's brand identity. Besides using Helvetica (the bar's typeface) in the identity, I also took the overall look and personality into account. Otherworld looks modern and futuristic, with a touch of retro influence. The personality of the bar is sophisticated and cutting edge, with an approachable sense of humor.
Oversaw matchbook design, production, and marketing. Photoshoot collaboration and creative with Soraya Marashi.
